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Channel: Trends – WhatRunsWhere

6 Powerful Online Marketing Infographics

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Prepare yourself!  You won’t be able to take your eyes off the screen.

We’ve compiled our past infographics and squeezed them all into one post.  From top ads, to 2014 trends, tips to improve your real-time bidding strategy, to everything you need to know about mobile marketing.  These 6 powerful online marketing infographics tell and show all.

Mobile Advertising: From Clicks To Taps [View Post]

 

Online Marketing Infographic

 

Top Display Ads of 2013 [View Post]

 

Top Ads 2013|


The Move to Mobile [View Post]

 

Smartphone Takeover|

Fine-Tuning Your Real-Time Bidding Strategy [View Post]

[Infographic] Fine-Tuning Your RTB Strategy|

What You Must Know About Mobile Marketing for 2014 [View Post]

Mobile-Marketing-Infographic-2014|

Social Media: The Big 6 [View Post]

Social Media Infographic

The post 6 Powerful Online Marketing Infographics appeared first on WhatRunsWhere.


Pre-Game Campaigns: Super Bowl XLVIII

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pre game campaigns

Much like for football fans, Super Bowl has become an incredibly competitive day for marketers in all industries. From food, to cars, to electronics, you name it. Super Bowl brings in a colossal audience each year. And it is not just football fans that are tuning in.

In 2013, over 108 million Americans watched Super Bowl XLVII. That’s more than a third of the population.

Super Bowl Sunday is a much-anticipated annual event. With so many people following game day traditions, it is only natural that marketers began to follow suit.

This year AdWeek has assigned a ‘Special Coverage’ section covering all the news on ‘The Big Game 2014‘’. In this feed, you will not find coverage on the game itself, but rather the advertising that surrounds it.

Marketing Land also incorporated some Super Bowl advertising coverage onto their site with their ‘#Hashtag Bowl’. This page will offer a live hashtag scoreboard during the game in order to illustrate which social media channels are being used by the ads to drive engagement. The page description goes as far as to call the Super Bowl ‘America’s premier marketing event’.

During 2011’s game, Audi released the first TV commercial to ever feature a hashtag during the Super Bowl. The following year 10% of Super Bowl ads included a hashtag.

Last year, Twitter reported that out of the 52 national ads that ran during the game, 50% included hashtags. The report also claims that ad-related hashtag use increased by a staggering 273% from 2012!

As you probably guessed, even more brands will be taking advantage of Super Bowl advertising this year. They will each be on their tips of their toes looking to have their successful ‘Oreo in the Dark’ moment.

Here’s a Peek Into Some of the Campaigns being Pre-Launched for Super Bowl XLVIII …

Junk food almost sells itself on Super Bowl Sunday.

Almost.

While a few will be heading to their favorite sports bars, 9 out of 10 Super Bowl viewers will be watching the game from their home, or the home of a friend. That opens a huge window for food brands to advertise their game day deals.

Pre-launching Super Bowl campaigns is essential for food marketers. They have to get in front of the people making the game day party plans, and stay on the minds of the last minute planners.

Doritos – ‘Crash the Super Bowl’

For the second year in a row, Doritos pre-launched their Super Bowl campaign by transforming their entire website into a place where fans could submit self-made 30-second Dorito commercials. The campaign, “Crash the Super Bowl”, accepted submissions throughout the month of January and will now move on to allowing fans to vote for their favorite commercial. The top two ads will be played on game-day.

Here is one of the banner ads that was placed on NFL.com to promote the contest…

Pizza Hut— #GoForGreatness

Pizza is a popular choice on Super Bowl Sunday. The rate of pizza deliveries increases by 35% on this day alone. With so much competition between pizza chains, it is vital for brands like Pizza Hut to build large-scale game day campaigns to stay on top of hungry minds.

In an attempt to make their ad go viral, Pizza Hut only began working on their Super Bowl commercial on January 30th (That’s right, yesterday) giving themselves a mere 72 hours until game time to prep their ad.

Here is one of the banner ads Pizza Hut placed on NFL.com inviting people to pre-order their pizza for game time…

Pizza Hut Super Bowl Ad


With all the junk food being consumed on this day, it is no wonder 7-11 reports that their antacid sales increase by 20% the day following the Super Bowl.

Have you seen any awesome game day promotions this year? Please share in the comments!

The post Pre-Game Campaigns: Super Bowl XLVIII appeared first on WhatRunsWhere.

Display Strategy: 3 Brands Taking Advantage of Sochi Olympics

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All anyone can talk about right now is the 2014 Winter Olympic games in Sochi Russia.  Whether they are talking about #SochiProblems, the mind-blowing opening ceremony, or the now started winter games, the Sochi Olympics are certainly on everyone’s mind.

Nielsen estimates that 31.7 million Americans tuned into the Olympic opening ceremony on Friday.

Just as we saw with the Super Bowl, marketers are taking full advantage of the Olympics with their advertising strategies especially when it comes to online.

Whether you are not able to tune-in and simply need game updates or you are partaking in a multi-screen experience, the Internet is a very powerful source for Olympic coverage. Simply search Olympics and voila…

display strategy sochi olympics

With so many people getting online to get a hold of their Olympic coverage, sites like TeamUSA.org have become premium publishers for ad placement.

These large-scale display campaigns require a ton of planning and a monstrous budget but can be incredibly beneficial for a brand’s online presence.

See how these 3 brands are taking advantage of the Sochi Olympics with their display advertising strategy…

 1.    Adecco

Adecco is a well known global provider of staffing solution. In the US, they are one of the top staffing agency brands connecting with 70,000 prospective candidates daily.

They are still relatively new to the display advertising game. WhatRunsWhere only first saw one of their display ads in December of 2012.  That is why it’s so interesting that they are the most prevalent advertiser on TeamUSA.org.

Their Olympic campaign was quite clever. Whereas most of the other advertisers on TeamUSA.org used a dedicated landing page, Adecco was able to condone their whole campaign message right in their display ad.

The copy used in the ads, “Hire elite athletes for your team. Learn how…” is very clear and doesn’t need a landing page to connect the dots.

display strategy sochi olympics

 2.    Liberty Mutual

Liberty Mutual Insurance partook with an Olympic themed campaign titled #Rise.

From their website, it reads…

“Join us…as we share inspiring stories from Team USA athletes. And contribute your own experiences, as we get ready to cheer on Team USA for the 2014 Olympic and Paralympic Winter Games.”

They used a series of flash banner ads to share the struggles various American Olympic athletes faced on their road to success.

Liberty Mutual made their Olympics campaign relevant by drawing on stories of athletes who suffered serious injuries, and likely had to rely on insurance in their time of need.display strategy sochi olympics

 3.    JC Penney

This campaign took a different route with their Olympics campaign. They chose not to mention the Olympics in their ads at all.  Instead they used their ad placement on TeamUSA.org to bring attention to their Valentine’s Day Campaign.

The campaign is called “Hint Him Over the Head” and it is a clever campaign on so many levels.  It seeks to get women to send Valentine’s Day gift requests. One of their ads reads: “Your man’s not a mind-reader. But he can read.”display strategy sochi olympics

Once you click through to the landing page you can choose one of nine images to share with the one you love via Facebook or email.

All nine of the images look incredibly similar to those corny graphics with even cornier quotes written across it (such as…). However, instead of using a sappy quote, they followed their headline with a picture and mention of a piece of jewelry that’s conveniently on sale at JC Penney.

display strategy sochi olympicsRather then trying to find some relatable context to tie their ads to the Olympics, they focused on their own promotion.

Online advertising certainly gets kicked up a notch during the Olympics and the Sochi Winter Games have been no exception. Each of these brands did their homework and found a way to take advantage of the spike in online traffic with their display ads.

Have you seen any interesting Olympic themed campaigns? Share them in the comments!

The post Display Strategy: 3 Brands Taking Advantage of Sochi Olympics appeared first on WhatRunsWhere.





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